The challenge
The rising startup, BHOUT, counted on our help to launch its new equipment, BHOUT BAG, a punching bag with a brain.
This campaign arose out of the need to present the BHOUT Bag to potential investors and consumers in the United States.
The BHGOUT Bag demonstration had to be epic.


The mission
We headed to Leiria, the company and investor VOID, to prepare the product for the final showcase.
We wanted this campaign to have a close relationship with the customer, so that they could feel the essence of the BHOUT Bag, as if they were using it.
The technical means used served to help with this representation, from focal distances, to the soundtrack, type of shots, among others.
BHOUT Bag had to feel and listen and that was the premise that accompanied this entire campaign.


The results
This campaign was a success. BHOUT's CEOs presented it at the largest fitness fair in the world, in the United States and everyone was able to experience the BHOUT Bag concept first hand.
Furthermore, we don't stop here. We wanted to use this campaign to publicize the BHOUT Bag and use it as a driver for the launch of this product to the public, its pre-sale.
As a result, the BHOUT Bag sold out and the company obtained American financing, which enabled its rapid rise.
Access the official BHOUT Bag website here.


Boost Your Results
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