The mission

To make something memorable, we have to make it unique. We decided to go back in time and tell the story of a shipwrecked man who, after weeks adrift, finally reaches the shore.

We chose a deserted beach, where freedom reigned, and it was this scenario that allowed us to create.

The inhospitable environment allowed the fight for survival to be represented. Each shot was carefully thought out to convey the essence of this journey, intensifying the contrast between the castaway's anguish and the hope that OneBlade products represent in the story.

The results

This campaign achieved significant results, consolidating the brand as one of the main references in the minds of consumers. The adopted strategy strengthened Philips' image and provided a considerable increase in the interaction rate with the target audience.

As a result, Philips Portugal was able to not only raise awareness for the new OneBlade product line, but also consolidate its customer base, which became more loyal and interested.

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